MARKETING OPERATIONS & COMMUNICATIONS LEADER
Marketing operations and communications leader with 20+ years of experience building the systems, content, reporting, and cross-functional workflows that help B2B organizations grow with greater clarity and discipline. Proven ability to connect brand strategy, CRM/BI reporting, e-commerce, campaign operations, trade shows, customer communications, sales enablement, and executive reporting into practical marketing systems.
I am in my wheelhouse when I get to translate complex product, customer, and business data into clear messaging, useful tools, measurable programs, and better decisions across marketing, sales support, customer service, and leadership teams.
Senior Marketing Communications Manager
January 2021 to Present | Fresno, California
Lead marketing operations, communications, e-commerce, content systems, trade show strategy, CRM/BI reporting, and sales enablement for a B2B fire service equipment manufacturer. Serve as a cross-functional leader connecting marketing, customer service, sales support, product data, executive reporting, and corporate communications with domestic leadership and international stakeholders in Europe.
Directly influenced revenue growth from $8.5M in 2024 to $13.7M in 2025 by strengthening marketing operations, e-commerce infrastructure, customer workflows, sales enablement tools, KPI reporting, and cross-functional execution.
Administer annual marketing budget for North America, excluding salaries, covering trade shows, print production, software, creative development, promotional content, digital tools, agencies, and sales enablement resources.
Coordinate 11 staff members and subcontractors across marketing, customer service, sales support, web development, public relations, business systems, and vendor functions; provide performance reviews, training, workflow guidance, and project direction.
Manage external agency and vendor relationships across public relations, web development, and creative production, overseeing $50K+ in annual contracted services plus project-based design support.
Develop and manage marketing collateral, product content, digital assets, campaign materials, dealer resources, slide decks, customer communications, and brand standards across print, web, video, email, and trade show channels.
Led e-commerce website modernization following the March 2026 relaunch, aligning product content, inventory visibility, ordering workflows, customer-facing tools, and sales enablement resources to improve digital access and marketing operations infrastructure.
Coordinated marketing operations for the expansion of Tempest’s battery-powered fan portfolio from two proprietary-battery models to eight platform options, aligning product data, e-commerce merchandising, sales collateral, dealer communications, pricing support, and launch materials.
Directed marketing operations for national and regional trade shows, managing $35K-$100K event budgets, product displays, freight, large apparatus logistics, advertising, promotions, lead capture, signage, collateral, and hands-on training.
Managed FDIC International trade show activation, averaging 135 qualified leads over two days and supporting disciplined follow-up through one-hour email response and sales team handoff within three days.
Designed dashboards, quote forms, CRM fields, pricing tools, budgeting tools, and operational reports across Sage 100, Sage Data & Analytics, Zoho, Shopify, DataMap, and Excel to improve marketing visibility, sales support, and executive reporting.
Standardized warranty and repair communications and workflows, helping move the operation from 68+ aged repair items in 2023 to fewer than 12 warranty repairs per month with daily shipments, clearer diagnostics, and preventive action plans.
Partner with engineering and purchasing teams to improve product information, support pricing updates, identify cost-sensitive communication needs, and ensure customer-facing materials remain accurate.
Marketing Manager
August 2018 to January 2021 | Fresno, California
Led analytics-driven integrated marketing communications for a top-tier American industrial lighting manufacturer, strengthening brand engagement, sales support, and revenue growth.
Achieved 43% annual revenue growth, reaching $16M within one year through strategic updates to marketing communications, demand-generation support, and sales collateral.
Directed integrated marketing strategies across digital, print, video, social media, web, and brand extensions while leveraging third-party agencies and web development partners.
Created B2B collateral support fulfillment system and targeted email campaigns to improve customer retention, prospect engagement, and sales team readiness.
Increased organic traffic by 60% in one year and reduced user bounce rate to 31% through SEO strategy, analytics, content, and site improvements.
THE BRIDGE
Director of Communications
July 2005 to August 2018 | Fresno, California
Directed communications and information systems infrastructure for a large Fresno nonprofit organization with an annual operating budget of approximately $3.5M, supporting staff technology, campus connectivity, software administration, and cross-functional operations.
Directed IT infrastructure and user support, managing staff technology, network access, software administration, security controls, domain administration, and day-to-day help desk support.
Led integrated communications and rebranding strategy supporting award-winning annual capital campaigns exceeding $1M.
Established cloud-based communications and information systems infrastructure for remote collaboration, content management, staff coordination, and stakeholder engagement.
Directed marketing investments including Google Ads, social media PPC, traditional advertising, radio, collateral, web, video, and public relations.
Increased site traffic by 63%; trained multiple staff, interns, volunteers, and third-party providers to exceed KPI goals.
Managed vendor relationships, technology licensing, troubleshooting workflows, equipment upgrades, and internal IT documentation to improve operational continuity and reduce technology disruptions.