EXECUTIVE MARKETING OPERATIONS & BUSINESS SYSTEMS LEADER
Marketing operations and business systems leader with 20+ years of experience helping mission-driven organizations improve growth infrastructure, communications, reporting, and execution. Proven ability to connect brand strategy, e-commerce, CRM/BI reporting, content systems, trade shows, sales enablement, customer workflows, and business systems into practical operating frameworks. Known for translating complex product, customer, and operational data into clear messaging, useful tools, executive reporting, and measurable process improvements across cross-functional teams.
I am in my wheelhouse when I get to translate complex product, customer, and business data into clear messaging, useful tools, measurable programs, and better decisions across marketing, sales support, customer service, and leadership teams.
Senior Marketing Communications Manager
Marketing Operations, Business Systems & E-Commerce Leadership Scope
January 2021 to July 2026 | Fresno, California
Lead marketing operations, communications, e-commerce, content systems, trade show strategy, CRM/BI reporting, business workflows, and sales enablement for a B2B fire service equipment manufacturer with domestic leadership and international stakeholders in Europe.
Directly influenced revenue growth from $8.5M in 2024 to $13.7M in 2025 by strengthening marketing operations, e-commerce infrastructure, customer workflows, sales enablement tools, KPI reporting, and cross-functional execution.
Administer annual marketing budget for North America, excluding salaries, covering trade shows, print production, software, creative development, promotional content, digital tools, agencies, and sales enablement resources.
Coordinate 11 staff members and subcontractors across marketing, customer service, sales support, web development, public relations, business systems, and vendor functions; provide performance reviews, training, workflow guidance, and project direction.
Manage external agency and vendor relationships across public relations, web development, and creative production, overseeing $50K+ in annual contracted services plus project-based design support.
Develop and manage marketing collateral, product content, digital assets, campaign materials, dealer resources, slide decks, customer communications, and brand standards across print, web, video, email, and trade show channels.
Led e-commerce website modernization following the March 2026 relaunch, aligning product content, inventory visibility, ordering workflows, customer-facing tools, and sales enablement resources to improve digital access and marketing operations infrastructure.
Coordinated marketing operations for the expansion of Tempest’s battery-powered fan portfolio from two proprietary-battery models to eight platform options, aligning product data, e-commerce merchandising, sales collateral, dealer communications, pricing support, and launch materials.
Directed marketing operations for national and regional trade shows, managing $35K-$100K event budgets, product displays, freight, large apparatus logistics, advertising, promotions, lead capture, signage, collateral, and hands-on training.
Managed FDIC International trade show activation, averaging 135 qualified leads over two days and supporting disciplined follow-up through one-hour email response and sales team handoff within three days.
Designed dashboards, quote forms, CRM fields, pricing tools, budgeting tools, and operational reports across Sage 100, Sage Data & Analytics, Zoho, Shopify, DataMap, and Excel to improve marketing visibility, sales support, and executive reporting.
Standardized warranty and repair communications and workflows, helping move the operation from 68+ aged repair items in 2023 to fewer than 12 warranty repairs per month with daily shipments, clearer diagnostics, and preventive action plans.
Partner with engineering and purchasing teams to improve product information, support pricing updates, identify cost-sensitive communication needs, and ensure customer-facing materials remain accurate.
Marketing Manager
August 2018 to January 2021 | Fresno, California
Led analytics-driven integrated marketing communications for an American industrial lighting manufacturer, strengthening brand engagement, demand-generation support, sales readiness, and revenue growth.
Achieved 43% annual revenue growth, reaching $16M within one year through strategic updates to marketing communications, demand-generation support, and sales collateral.
Directed integrated marketing strategies across digital, print, video, social media, web, and brand extensions while leveraging third-party agencies and web development partners.
Created B2B collateral fulfillment system and targeted email campaigns to improve customer retention, prospect engagement, and sales team readiness.
Improved organic SEO traffic by 60% in one year and reduced user bounce rate to 31% through analytics, content, and site improvements.
THE BRIDGE
Director of Communications
July 2005 to August 2018 | Fresno, California
Built communications, brand, information systems, and technology infrastructure for a major Central Valley nonprofit organization.
Led integrated communications and rebranding strategy supporting award-winning annual capital campaigns exceeding $1M.
Managed and coordinated 14 staff, subcontractors, volunteers, and interns across marketing, public relations, business systems, and vendor functions; provided performance reviews, training, workflow guidance, and project direction.
Established cloud-based communications and information systems infrastructure for remote collaboration, content management, staff coordination, and stakeholder engagement.
Managed Google Enterprise, Windows SMB file sharing, LAN resources, domain administration, software licensing, help desk support, and staff technology training across a multi-use campus.
Directed marketing investments including Google Ads, social media PPC, traditional advertising, radio, collateral, web, video, and public relations; increased site traffic by 63%.