B2B Marketing | CRM/BI Reporting | E-Commerce | Content Systems | Business Systems | Cross-Functional Execution

EXECUTIVE MARKETING OPERATIONS & BUSINESS SYSTEMS LEADER

I’m a marketing and operations leader with critical experience connecting marketing strategy, customer service, e-commerce, pricing, and internal process improvements.

My work has focused on helping complex organizations communicate more clearly, modernize customer-facing systems, support sales growth, and improve operational discipline.

I am especially interested in roles where marketing, business operations, stakeholder communication, and organizational improvement intersect.

Does that sound like something you need? We should connect!

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CORE EXECUTIVE STRENGTHS

  • Strategic marketing and brand communication

  • Commercial operations and sales-support systems

  • e-commerce implementation and website modernization

  • Customer service leadership and workflow improvement

  • Pricing strategy and product positioning

  • CRM, ERP, and digital process coordination

  • Executive, stakeholder, dealer, and customer communications

  • Cross-functional project management

Proven track record

I help organizations improve how they communicate, sell, serve customers, and operate.

My strongest value is connecting strategy with execution across marketing, customer experience, commercial systems, and internal process improvement.

I bring both marketing strategy and practical execution. I have long experience managing communications, digital projects, cross-functional priorities, team responsibilities, and process improvements. I can connect and engage with most people and I am comfortable working with leadership, internal stakeholders, vendors, and front-line teams to turn broad goals into organized marketing work.

I bring a steady, professional approach to campaigns, recruitment marketing, service-line support, and brand communication on Day 1.

Business Expertise

Supportive & Collaborative Staff Leader
Staff Development, Training &Human Resources
Marketing Lead Management
Project Budgeting
Project Management
Art Direction
Integrated Marketing Communications
Information Systems Management
IT Network Security
Business Strategy
Strategic Resource Allocation
Critical Thinking
SEO
Cross-Functional Leadership
Contract Negotiation
Conflict Resolution
Presentation Development
Copywriting
Print Production
Continuing Education & Instructor Development\
Trade Show Marketing

Systems & Tools

ERP/BI/CRM: Sage 100, Sage X3 migration, Sage Data & Analytics, Zoho CRM, SAP ERP, DataMap

Digital/Ecommerce: Shopify, WordPress, HTML/CSS, Google Analytics, Google Tag Manager, SEO

Analytics/Productivity: Excel, Power BI, Sage D&A, Tableau, Microsoft Office, Teams, Asana

Creative/Media: Adobe Creative Cloud, InDesign, Illustrator, Photoshop, Premiere, Acrobat, Apple Motion & Final Cut

Certifications

  • SEO Foundations Certification

  • Business Operations Certification

  • B2B Cross-Cultural Communication Certification